Al Itharah Amusement Center

The company behind Adventureland

Al Itharah Amusement Center LLC operates Adventureland inside Sahara Centre in Sharjah. The park's official account identifies the company as a joint venture between Bukhatir Group and Ghobash Group, clearly connecting the public Adventureland name with its legal operator.

An operation devoted to indoor entertainment

Al Itharah runs the two-level park across mechanical rides, active-play spaces, video games, virtual experiences, birthday celebrations and group programmes. Its role therefore spans both the ride collection and the many forms of physical and digital entertainment gathered beneath one roof.

The current official presentation describes more than 80,000 square feet, over forty rides and attractions, and more than 170 games. That scale defines Al Itharah's lasting responsibility: maintaining a coherent indoor leisure destination rather than merely a collection of separate machines.